Relocation.com is the premier online resource for consumers looking to move to a new home or apartment, whether it’s across town, across the country or halfway across the world. Relocation.com has continually earned recognition for its high-quality moving services, and has been named for the third year in a row by Inc. magazine as one of the top 5000 fastest-growing private companies in the country.
2600%
-60%
Challenges
Prior to Única Digital and Relocation.com’s partnership, Relocation.com’s paid search efforts resulted in negative return on ad spend (ROAS). To be exact, when we took over the account ROAS was -58% and was a huge pain point as the prospect of an acquisition was being negotiated.
Strategy
Única Digital quickly restructured the campaigns, focusing on finely segmenting the structure by geography, category and theme. Ad copy and match type testing and optimizations played a crucial role in increasing click-through rates by 716% over the period. With ongoing optimizations Única Digital was able to grow revenue by 26x.
