Curist was founded by Ethan Goldstein and his father, a celebrated allergy doctor. Curist is an industry-disruptor, which considers itself “Little Pharma”. By cutting out the big brands, the middle man, and going online, Curist cuts costs and offers only the best, doctor-recommended relief on the market at the most affordable prices. Their mission is to increase access to affordable medication and improve self-treatment of symptoms.
5.5x
ROAS
378%
Challenges
Curist was struggling to grow website sales through paid search and was consistently ROAS negative while they were working with the previous agency. Our goal was to help Curist build brand awareness and drive more direct to consumer sales and repeat purchases/subscriptions at a breakeven or positive ROAS. Our strategy centered around building effective paid search and shopping campaigns on Google and Microsoft, while also supporting brand growth and awareness through YouTube and Facebook prospecting. Unica also implemented campaigns to support Amazon sales growth utilizing Amazon Attribution to build transparency into the strategy.
Strategy
Within the first year, Curist sales increased by 5.5x while simultaneously achieving the ROAS-positive objective. Sales attributed to Google Ads grew 378% YoY.
