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{"id":270,"date":"2022-07-31T15:10:00","date_gmt":"2022-07-31T15:10:00","guid":{"rendered":"https:\/\/unicadigital.co\/?post_type=case_study&p=270"},"modified":"2023-08-29T12:21:29","modified_gmt":"2023-08-29T12:21:29","slug":"relocation-com","status":"publish","type":"case_study","link":"https:\/\/unicadigital.co\/case-study\/relocation-com\/","title":{"rendered":"Relocation.com"},"content":{"rendered":"

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Relocation.com is the premier online resource for consumers looking to move to a new home or apartment, whether it\u2019s across town, across the country or halfway across the world. Relocation.com has continually earned recognition for its high-quality moving services, and has been named for the third year in a row by Inc. magazine as one of the top 5000 fastest-growing private companies in the country.<\/p>\n<\/div><\/div>\r\n <\/div>\r\n

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2600%<\/h3>\r\n
Revenue increase within the first year<\/div>\r\n <\/div>\r\n <\/div>\r\n
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-60%<\/h3>\r\n
Decrease in cost per lead<\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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LET\u2019S WORK TOGETHER<\/a><\/li>\r\n <\/ul>\r\n <\/div>\r\n
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Challenges<\/h2>\r\n
Prior to \u00danica Digital and Relocation.com\u2019s partnership, Relocation.com\u2019s paid search efforts resulted in negative return on ad spend (ROAS). To be exact, when we took over the account ROAS was -58% and was a huge pain point as the prospect of an acquisition was being negotiated.<\/p>\n<\/div>\r\n
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Strategy<\/h2>\r\n
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\u00danica Digital quickly restructured the campaigns, focusing on finely segmenting the structure by geography, category and theme. Ad copy and match type testing and optimizations played a crucial role in increasing click-through rates by 716% over the period. With ongoing optimizations \u00danica Digital was able to grow revenue by 26x.<\/p>\n<\/div>\n<\/div>\n<\/div>\n
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