Vaer was founded in 2016 by Ryan Torres and Reagan Cook with the goal of building an affordable everyday wristwatch that blended tasteful design with extreme durability and functionality. While the values of strength, tradition, and craftsmanship are all central to the product and brand – the core guiding principle toward this mission is sustainability. While an ethos of sustainability extends to Vaer’s business ethics and environmental record, most importantly, it relates to Vaer’s perspective on selling products that will last for decades. In a retail industry dominated by short-term thinking and planned obsolescence, Vaer’s designs products that will grow more important and personally significant over time.
35x
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2.5x
Challenges
Establish and grow an online brand and presence, focusing on driving sales at or above a 300% return on ad spend. Being a self-funded startup in an era of fast-fashion and cheap manufacturing, we were faced with the challenge of building an effective and efficient online presence from the ground up. The strategy centered on creating and scaling our core Google Shopping and Search campaigns and then transitioning to higher funnel Display, Video, Gmail and Discovery prospecting and conquest initiatives.
Strategy
Q1 revenue increased 2145% over a two year period. Within the first year of taking over the account, Única increased revenue 762% (or 9x), while improving efficiencies reflected in ROAS growth of 3.3x.
By the second year revenue had increased 22x and ROAS had increased from 1.2x to 4x and exceeded the stated performance goals.
